One of the oldest historic homes in Albemarle County is now available for purchase.
The National Association of Realtors and Google joined forces in a study that found 90% of homebuyers are searching for homes online.
With the overwhelming majority of buyers using the internet to find their next home it is crucial that you maintain a strong online presence when selling. Here are a few tips to get your home maximum exposure.
Get your home listed in the local MLS by hiring a Real Estate Agent
This is by far the most crucial part of getting your home in front of buyers and their agents. Nearly all of the online search engines buyers are using are being fed data from the local MLS. Without that exposure you are limiting your reach dramatically. You can use the property search on our website or visit http://www.mycaar.com to search local listings in Charlottesville and central Virginia.
Check search results
If you search your address on Google right now Trulia, Zillow, and Realtor.com are most likely to be your top three hits. Make sure all of the information is correct on these sites. You would be surprised how often basic facts like square footage, listing price, and whether or not the home is even for sale are wrong. If you do see something off, tell your real estate agent. An agent can actually claim a listing to request changes to the information and even offer comps to change the zestimate! Every buyer should know not to take listings on these sites at face value but often this is the most convenient app on their phone while they are out looking at homes.
Use social media to stay current
Part of your agent’s job is cultivating relationships to expand their network so you might as well let them use their connections through social media to market your home. There are several ways to keep your home in the forefront of the minds of buyers and their agents. Blog posts like this one can be used to feature your home and already have an established following. We use our Facebook page to highlight a new listing, promote an open house, or advertise a new improvement. Tweeting out open house reminders can double your traffic. Pinterest and Instagram provide platforms for you to showcase the best feature of your home or Youtube can be used to post virtual tours. These are just a start and there is always something new coming.
Whether you use one or all of these tactics it is clear that having an online presence is crucial getting your home sold.
By Sydney Tenhundfeld, REALTOR ®
While you may absolutely love every item in your home from your kids’ artwork on the fridge to your grandmother’s antique bed that dominates the guest bedroom, they may not help you sell your house. This is where effective staging can make all of the difference.
In a study by the Real Estate Staging Association it was found that staging a home reduced the days on market by 72%. The association arrived at this number after evaluating 63 homes that had been on the market for an average of 143 days. These homes were then staged and received offers within 40 days on average.
Compare that to 481 homes that were staged before listing which received offers in 23 days on average. That is huge! Each mortgage payment you don’t have to pay is money in your pocket.
Nearly every buyer views properties online before ever setting foot in a home. Thus the photographs in your listing are crucial in making a great first impression is so vital. Good staging and great photography can take a home from being one a buyer passes over online to a home the buyer has to see now!
The talented home stager Gail Hoerr at Redesign and photographer Abby Inman with VA Home Pics brought this listing to the next level.
Here are some before and after pictures to highlight a few of the main principles of staging and the importance of great photography.
While many talk about the three L’s of real estate (Location, location, location!) the three D’s of staging are definitely Declutter, Declutter, Declutter! This strategy is utilized at every step of this staging project.
It is important to every room feel spacious, airy, and well lit to allow the potential home buyers to see themselves living in the space. Dark cramped areas are overlooked, forgettable, and viewed as unusable space.
Depersonalization and decluttering go hand in hand. While decreasing the number of items is important so is decreasing the distractions. Buyers are there to view the house and its potential to fulfill their needs. Photos of a family vacation can make a viewer think about how they should take their kids to Paris rather than how this office is a great asset to the family member that works from home.
Part of envisioning your life in a house is thinking of how you go about your day to day activities. The ability to seamlessly go from cooking in the kitchen to eating at the table to reading a book with a cup of tea in your favorite chair before bed should be easily envisioned.
When choosing your real estate agent make sure they have the resources for staging and photography in order to garner your home with the most interest possible.
By Sydney Tenhundfeld, REALTOR ®